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CPH

®

Study Guide

Chapter 1: Canadian Securities Industry

Registrant Code of Ethics and Standards of Conduct

Designed for use with the money-back-guaranteed

Online CPH

®

Practice Exams and Flash Cards

available at

www.SeeWhyLearning.com.

SeeWhy Financial Learning

7

"

D

oes

T

he

P

rofessional

C

ode

C

larify?"

Standard A: D

uty of care

Standard B: T

rustworthiness, honesty, and fairness

Standard C: P

rofessionalism

Standard D: C

onduct in accordance with the Securities Acts

Standard E: C

onfidentiality

For the purpose of the exam, it is also important to know what specifically falls under

each code. For some issues, it is relatively easy to identify which standard it would fall

under. For example, exercising due diligence would logically and correctly fall under

standard A.

However, some issues may fall under a standard that is less obvious. For example, from

your Canadian Securities Course

®

, you probably already know that it is unethical to

process a trade in a client's account without his or her prior approval unless a

discretionary or managed account agreement is in place. However, which of the above-

mentioned standards does such a rule fall under? While many may think it would fall

under Standard D (Conduct in accordance with the securities acts), it actually falls under

Standard C (Professionalism). For this reason, pay special attention to the rules that fall

under

Standard C: Professionalism

, as this is where a student is often tricked.

Standard A: Duty of Care

Knowing your client.

Exercising due diligence.

Providing cautionary advice for unsolicited orders.

Standard B: Trustworthiness, Honesty, and Fairness

Clients' interests must always come first.

Clients' assets are for their purposes only (you can't borrow from their account).

Complete and accurate information should be given to the client.

You must disclose actual or potential conflicts of interests.