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CPH

®

Study Guide

Chapter 1: Canadian Securities Industry

Registrant Code of Ethics and Standards of Conduct

Designed for use with the money-back-guaranteed

Online CPH

®

Practice Exams and Flash Cards

available at

www.SeeWhyLearning.com.

SeeWhy Financial Learning

6

Step 2:

Conflict of interest assessment.

Step 3:

Suitability assessments.

Fiduciary Duty

Trust is a belief that those people upon whom we depend (either by choice or by

circumstance) will meet expectations we have placed on them. The fiduciary role carries

with it the highest standard of care. A person who holds a position of trust has a duty to

the people who have placed their trust in them. This is called "fiduciary duty". This

certainly applies to full-service advisors and their clients but would apply to a lesser

degree to an order-taker working at a discount brokerage who is simply responsible for

processing unsolicited trades at a customer's request.

Registrant Code of Ethics

Any code of ethics goes beyond simply following the rules. It also requires that the

spirit

of the law be followed. The Registrant Code of Ethics defines five primary values. As

part of the Code of Ethics, registrants must:

1.

Exercise good professional judgement and care when dealing with their clients.

2.

Act with integrity, fairness, and honesty, and be trustworthy.

3.

Conduct business professionally, and consistently update their knowledge such that

it reflects well on themselves, their firm, and the industry as a whole.

4.

Act in accordance with the Securities Acts.

5.

Maintain complete confidence with respect to their clients' information.

Registrant Standards of Conduct

The standards of conduct build upon the code of ethics by identifying specific courses of

behaviour. Unfortunately, you are not only required to know what the rules are for the

exam but also what codes they fall under. For example, you may see a question on the

exam such as,

"What is Standard C?"

Memory aid:

A code of conduct in any profession is designed to clarify how participants

in the industry should behave. So the question we must ask ourselves is: